Back-to-School Season
The #HerefortheKids campaign brings together families, educators, and community members to shine a light on local public schools and tell the stories of the amazingly positive things happening in classrooms and school buildings nationwide.
The celebration of Back-to-School Season 2023 will be observed August 14 – September 30 and ties into the larger public education campaign, #HerefortheKids.
It’s a critical time for all of us to work together to support public education and our students’ success. As we know, when we support our public schools, we support our kids.
Please explore the site to find quick and simple ways you can be #HerefortheKids during Back-to-School Season 2023.

Back-To-School 2023 National Toolkit
Help join the celebration of our kids and their public schools this Back-to-School Season and all year long. In this toolkit you’ll find social media graphics and sample posts, fast facts, talking points, a newsletter article/blog post, an email message, and logos and hashtags.
#HerefortheKids Supporters
AASA, The School Superintendents Association
American Association of Colleges for Teacher Education
American Federation of Teachers
American School Counselor Association
Consortium for School Networking
National Association of Elementary School Principals
National Association of Secondary School Principals
National Education Association
National School Boards Association