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Blog Posts By National School Public Relations Association

By Rich Bagin, APR, Executive Director of the National School Public Relations Association (NSPRA)

The 30th anniversary of the landmark report, A Nation at Risk, occurs this month. We can bet that national and perhaps even local media will use this event to ask, “What has changed?”

And then they will ask the natural follow-up question, “Are our nation’s school still at risk?”

We must be proactive and anticipate how these questions will play out for your local communities. If we do not take the lead on this one, the education-bashing machine will again turn our schools, staff, and leadership into punching bags.

As NSPRA colleague Larry Ascough noted in his Texas daily newsletter:

Anyone who has set foot in a school of late already knows that education today is not anything like it was 30 years ago. It’s improved, and it continues to get better. Teachers and kids are doing things no one could even imagine in 1983. But ...

By Rich Bagin, APR, Executive Director of the National School Public Relations Association (NSPRA)

Years ago the National School Public Relations Association (NSPRA) offered a guidebook entitled Making and Marketing Your School as a School of Choice. This was even before the charter movement, open enrollment, vouchers, and the home schooling surge began nibbling at the enrollment of our public schools.

Even then, principals and superintendents saw the need to better identify and define the attributes of their schools. They realized that it was their job to make sure parents knew and understood the benefits and values that their schools could provide for their children and communities. They also realized it was their job to collaborate with parents groups and others to assess their strengths and weaknesses and then set an action plan to improve those areas that needed more attention. By coming together, they realized how their schools were working to improve and why the collaborative climate made their schools a school of choice in ...