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Communications Toolkit

- On December 3, the Organisation for Economic Co-operation and Development (OECD) released the latest results from the Programme for International Student Assessment (PISA). Check out the LFA resource page for information on what we can learn from PISA and other international assessments.

- To update and build on the 2004-05 communications work described below, in 2012 LFA commissioned a scan of the public opinion research on public education over the past two years. This scan served as the foundation for development of a message map for use in strategic communications.

  • Learning First Alliance Message Map, a document intended to guide communications with a general audience. (As LFA messaging on the value of public education grows and expands, audience-specific maps will be developed.) 

- LFA's Communications Toolkit aims to help education leaders communicate more effectively about public education. Based on focus groups and polling LFA commissioned in 2004 and 2005, the toolkit offers original research findings on public opinion, a guide to promoting public schools, and language for op-eds and speeches. It includes:


Image by ChrisEngelsma (Own work) [CC-BY-3.0], via Wikimedia Commons