Communications Toolkit

LFA's Communications Toolkit aims to help education leaders communicate more effectively about public education. Based on focus groups and polling LFA commissioned in 2004 and 2005, the toolkit offers original research findings on public opinion, a guide to promoting public schools, and language for op-eds and speeches. It includes:

Values, Vision and Performance: Americans' Hopes for Their Public Schools," a Power Point presentation on the results of LFA's original research on public opinion of public schools.
Practical Guide to Promoting America's Public Schools," which is designed to help educators and others interested in education promote public education in their communities
Sample Language for Written Materials, such as columns, articles and letters
Sample Language for Speeches
Language for Back-to-School Communications: Use all or part of LFA's back-to-school speech for your back-to-school presentations, columns or other communications. This language outlines a vision for 21st century public schools which is already taking shape in schools across the country. It reaffirms the extraordinary mission of our public schools and encourages strong partnerships among public schools, citizens and communities.

Can Citizens Tell a Good School When They See One?

Commentary: We need to look beyond test scores in determining a school’s quality, but do most citizens actually do so?

Parent Engagement and Public Schools

LFA's Anne O'Brien & NAESP President Barbara Chester talk about parent engagement on Lifetime's The Balancing Act. It's the first in the show's series of conversations with LFA members on education issues.

An Overnight Miracle, Seven Years in the Making

Chief Academic Officer Terry Edwards talks about how Everett Public Schools has dramatically improved graduation rates over the past seven years.

Using Evidence for a Change

A recent Knowledge Alliance/Learning First Alliance forum addressed the state of education research.

Advancing Professional Learning

LFA members NSDC (now Learning Forward), NEA and AFT join forces with CCSSO to examine how collective bargaining agreements and state and local policies influence the quality of professional learning available to teachers.

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A VISION FOR GREAT SCHOOLS

On this website, educators, parents and policymakers from coast to coast are sharing what's already working in public schools--and sparking a national conversation about how to make it work for children in every school. Join the conversation!

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