Learning First Alliance

Strengthening public schools for every child

Communications Toolkit

- LFA's 2016 back-to-school communications toolkit, Working Together for Student Success, is intended to help the education community:

  • Speak collectively about key issues such as college and career readiness
  • Discuss publicly the great things happening in their classrooms and schools
  • Emphasize the important role that each member of the education community plays

- To update and build on the 2004-05 communications work described below, in 2012 LFA commissioned a scan of the public opinion research on public education over the past two years. From this scan, we developed:

  • Framing Education Conversations - tips to help you talk about public education in a way that resonates with the general public
  • Learning First Alliance Message Map - a document intended to guide communications with a general audience. (As LFA messaging on the value of public education grows and expands, audience-specific maps will be developed.) 

- LFA's Communications Toolkit aims to help education leaders communicate more effectively about public education. Based on focus groups and polling LFA commissioned in 2004 and 2005, the toolkit offers original research findings on public opinion, a guide to promoting public schools, and language for op-eds and speeches. It includes:

- With the release of international assessments often comes media coverage focused on the idea that schools in the United States are struggling and that the nation is losing its competitive edge. In December 2013, in conjunction with the Organisation for Economic Co-operation and Development (OECD) release of the latest results from the Programme for International Student Assessment (PISA), LFA created an International Assessment page with information on what we can learn from PISA and resources to help communicate those lessons to others.

Image by ChrisEngelsma (Own work) [CC-BY-3.0], via Wikimedia Commons