Community support for schools is a crucial issue, especially in light of the current negativity toward public schools by the media, and severe funding limits on the national, state, and local level. It is timely then that during a recent meeting, members of the Learning First Alliance heard from Jamie Vollmer—head of Vollmer, Inc., a public education advocacy firm—who discussed ideas from his most recent book, Schools Cannot Do It Alone: Building Public Support for America’s Public Schools. He focused on the idea of local level community engagement for building school support.
Clearly educators face many challenges and have to work under numerous limitations (money, time, and demographic realities of schools, among others). But Vollmer argues there is a largely unexploited factor that can work to schools’ advantages: the malleability of local communities to accepting area educators as legitimate forces for good.
He asserts that by effectively targeting community members and informing them on how it is in their own self-interest to have good public schools, educators can gain the community support that is so vital to school issues.
To do so, Vollmer proposes that educators reach out using two tracks: a formal track that focuses on community groups, and an informal one that takes place through every day interactions. The formal track should take place “on the communities’ turf and ...